AFFINITIES
University of Alberta,
2014 BFA Graduation Catalogue

book design, identity, logo, postcard, invitation, poster

In the spring of 2014 I was able to work with the upcoming graduates of the University of Alberta's, Bachelor of Fine Arts Program. After submitting a proposal and presentation, I was selected to design the art catalogue and visual identity for their graduation show. This included designing a wordmark and identity for the exhibition, 20 postcards with unique artist images and info, a poster, wall vinyl, and the design and layout of an 86 page art catalogue.

 The artists had decided to title their exhibition Affinities, and after some discussions I presented them with two design options. The direction that they chose was designed around the idea of  sharing respect, admiration and ideas while maintaining and crafting a unique identity within a community. The wordmark illustrates this idea by extending only the I's in Affinties, while the enclosure and uniform typeface create security and togetherness.

The art catalogue was designed to showcase the individual artists and their work samples. 4 (or 5) years of work weeded down to 4 images each. I felt it was my job to make sure those images got their due attention. I designed the elements of the catalogue to be complimentary, and not a main focus and utilized clarity, white space, and a minimal layout to achieve this. The colour schemes were designed to be warm and comfortable while also complementing the tones in the portrait photography that were provided to me by Miranda Mewhort and Jonathan Sherrer.