LOVE BEAN CACAO

Logo and Branding

I was asked to design and develop a logo for a small cacao company focused on the holistic properties of the cacao bean and offering responsible and sustainable access to the product. Love Bean Cacao is focused on the distribution of fair-trade acquired, raw cacao, as well as holding ceremonies to share the mental and physical benefits of this natural product.

The logo is a geometric representation of the flower of the cacao plant, while drawing inspiration from the ceremonies, which are held with members seated in an inclusive, circular position. The hearts were requested to be included in the design, as Audrey (the business owner and the holder of the ceremonies) felt they symbolized the necessary message she wanted to convey.

 
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